Originally founded in 2018, In the dirt clothing (previously known as Axel and the dirt clothing) was founded after my first son, Axel was born.

Having grown up in Devon, surrounded by boys & bikes, I married a motoX mad man and as a result my weekends are still spent at motocross events in and around the south west - and that doesn't look to be changing any time soon since I now have two bike obsessed sons!

After Axel was born I was disappointed with the lack of bike inspired clothing and made it my mission to create my own. Fast forward 4 years, and another son later, I've now rebranded and my ethos is still as strong as ever.

I believe kids should spend more time outdoors .. and look cool while doing what they love! Extra points if covered in mud!

THANK YOU for your support and for choosing to shop small. It really does mean the world. Keep ripping & keep sharing your pictures on our socials - we LOVE to see it!!

Izzy x